The goal of the project for Zurich Design Factory was to develop a new website that highlights its high-profile references and collaborations with iconic Swiss brands. The concept centers on prominently presented project references, which, through their floating display on the screen, provide a comprehensive overview of the portfolio. The projects needed to be detailed enough to clearly demonstrate ZDF’s diverse competencies. The challenge was that the old website could not adequately communicate these competencies. The task was to create a design and content concept that both emphasizes the quality of the projects and precisely and appealingly showcases the diversity of the portfolio.