Learn SEO

SEO Training – Understanding and Successfully Using Google

This SEO training shows you in a practical and understandable way how your website can be found better on Google – whether you work for a company, are self-employed, or want to make private projects visible online. You will learn how search engines work, how to optimize content correctly, and how to sustainably improve your rankings.

Price:CHF 850.-
Lucerne, on-site
Duration:8h
Beginner

Course Objective

  • understand the most important ranking factors
  • conduct keyword research independently
  • write SEO-optimized texts
  • optimize page structure, meta data & internal links
  • identify and avoid technical errors
  • use Google Search Console for analysis
  • plan and implement your own SEO measures effectively

 

Training Content

  • Introduction to SEO & How Search Engines Work
  • Keyword Research: Methods, Tools & Evaluation
  • OnPage Optimization (Title, Meta, Structure, Content)
  • SEO Texts & Content Strategy
  • Technical SEO Fundamentals (Page Speed, Indexing, URLs)
  • Backlinks & Digital Authority
  • SEO for WordPress (Plugins & Best Practices)
  • Monitoring: Google Search Console & Analytics
  • Practical Examples & Live Implementation

Who is this training suitable for?

  • Marketing professionals in companies
  • Self-employed & freelancers
  • Individuals with their own website or blog
  • Beginners who want to use SEO professionally
  • Companies that want to build SEO competence internally

Do you have questions? Andi will be happy to answer them. Simply send him an email: andi@aboutdigital.ch.

Dates for Upcoming Training Sessions

  • Thursday, July 2, 2026, 08:00 – 17:00
  • Thursday, August 20, 2026, 08:00 – 17:00
  • Thursday, September 3, 2026, 08:00 – 17:00
  • Thursday, October 1, 2026, 08:00 – 17:00
  • no suitable date available? Contact us and we will find an individual date

Cost:

CHF 850.-, incl. VAT

Location:

Mythenstrasse 7, Lucerne

meet the teachers

Andi has been working with SEO for over 5 years and has managed various website projects. Andi works as a lecturer at two professional schools and brings pedagogical experience to present the material in a simple and understandable way.

max. 6 people

To address your questions individually, we deliberately keep the groups small.

Don’t worry, the course will also run with fewer than 6 people.

Community

We provide you with access to the About Digital Community via Slack Channel. Here you can exchange ideas and ask questions.

Course Materials

The course material is available after the training.

Your Teachers.

Joëlle Rossé

Design

Andi Eggli

E-Commerce